MUMBAI: After a tough fight for the Indian Premier League (IPL), broadcaster Sony Entertainment Television, now known as Multi Screen Media (MSM), has managed to keep the IPL rights after entering into a fresh deal. It has signed up with the World Sport Group (WSG) in a $1.6 billion deal, valid for the next nine years through 2017.
The earlier 10-year contract, which MSM couldn't protect, was worth $918 million for telecast and $108 million for promotion of the tournament.
BCCI had terminated the contract with MSM and inked a fresh deal with WSG Mauritius on March 15. MSM had then moved the Bombay high court, which held that the cricket board could open talks with other broadcasters for the IPL telecast rights. MSM then bid more than its original contract to bag the rights, all over again.
MSM CEO Man Jit Singh said, "The acquisition of the media broadcast rights for another nine years reaffirms our commitment to the Indian subcontinent. WSG CEO Venu Nair added: "Our base objective with the IPL franchise was to place Indian cricket on the global sports calendar.''
IPL will work closely with Cricket South Africa to ensure that the necessary logistics and technicalities are completed before it kicks off on April 18.
The earlier 10-year contract, which MSM couldn't protect, was worth $918 million for telecast and $108 million for promotion of the tournament.
BCCI had terminated the contract with MSM and inked a fresh deal with WSG Mauritius on March 15. MSM had then moved the Bombay high court, which held that the cricket board could open talks with other broadcasters for the IPL telecast rights. MSM then bid more than its original contract to bag the rights, all over again.
MSM CEO Man Jit Singh said, "The acquisition of the media broadcast rights for another nine years reaffirms our commitment to the Indian subcontinent. WSG CEO Venu Nair added: "Our base objective with the IPL franchise was to place Indian cricket on the global sports calendar.''
IPL will work closely with Cricket South Africa to ensure that the necessary logistics and technicalities are completed before it kicks off on April 18.
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