IPL-2 may rake in Rs 800 cr for all core, fringe hopefuls

NEW DELHI: India’s newest multinational, with projected revenues of Rs 800 crore in just five weeks, is all set to take wing in Cape Town on

Celebrities at IPL Season 2 IPL Season 2: The Big buyouts IPL gala parade Dhoni's most valuable IPL player

Saturday. Welcome to Lalit Modi’s India Premier League, Stage II, the Great Redeemer in these tough times, if you ask the entertainment, advertising and tourism industry.

And, if you believe Peter Roebuck, the famous Australian cricket columnist, “everyone except Elvis has been slated to appear at the opening”. And, some think he has half-a-chance of turning up, he wrote in Brisbane Times.

Even before the first match, between Sachin Tendulkar’s Mumbai Indians and MS Dhoni’s Chennai Super Kings, Multi Screen Media (MSM, previously Sony Entertainment TV), which plans to rake in close to Rs 400 crore, claims to have sold 85% of advertising space.