MUMBAI: Aditya Birla group-owned Ultratech Cement will be the main sponsor for Rajasthan Royals, the Jaipur franchise of the Indian Premier
  Ultratech will have the logo branded on the team’s jerseys and othermerchandise and also have significant in-stadia presence during Rajasthan Royal’s matches. |
League, according to people familiar with the development.
Interestingly, another Aditya Birla group company - Idea Cellular is the principal sponsor for Mumbai Indians. Idea’s deal with Mumbai Indians is in the range of $2 million and Rajasthan Royal’s deal with Ultratech is also estimated to be in the same range.
Bajaj Allianz was the main sponsor for Rajasthan Royals last year but the deal was mutually dismissed after the two sides had issues over the deal amount.
Being main sponsors, Ultratech will have the logo branded on the team’s jerseys and other merchandise and also have significant in-stadia presence during Rajasthan Royal’s matches.
Tata Consultancy Services has also signed on to be the technology partner-cum-sponsors for Rajasthan Royals. The deal entails that TCS will provide technology solutions to the team that would help them analyse player performance, fitness and also communicate with fans across the mobile and internet platforms.
TCS will have their logo on Rajasthan Royals caps, helmets and the benches on-field. Commenting on the alliance with TCS, Ranjit Barthakur, vice-chairman of Rajasthan Royals said: "We've signed on at least nine sponsors till now which makes up 90% of our sponsorship deals. We are much better off this year than the last year." Other sponsors include Puma, Kingfisher and Boost.
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