Tuesday, May 12, 2009

IPL launches 6UP; world’s first innovative cricket skills game

DELHI: The Indian Premier League recently launched 6UP the world’s first innovative cricket skills game at Durban. Set to revolutionize the way cricket will be watched by billions of fans across the globe, 6UP is a new innovation which will reward the skill and intuition of a cricket fan in real time while watching a live game of cricket.

Fans will now be able to play SMS mobile games through 6UP attempting to predict the outcomes of a LIVE game being played during Season 2009 of the DLF Indian Premier League here in South Africa and win prizes while doing so. Powered by IPLAYUP, fans will not only play exciting games like 6UP, but will also be able to interact with players, celebrities, experts and other fans during Season 2009.

6UP was launched by Lalit Modi, Chairman & Commissioner, Indian Premier League, legendary Australian spin king and brand ambassador for 6Up Shane Warne and the promoter of IPLAYUP George Tomeski.

Played on a mobile phone, 6UP is not only engaging, but also provides thrilling interactivity and can be played real time by cricket fans. It brings fans closer to the game they love by inducing a greater level of interactivity. The greater a cricket fans knowledge about the game and its nuances, the higher the probability of that fan reaping rich rewards in rupees that can be redeemed by them.

Lalit Modi, Chairman & Commissioner, Indian Premier League at the launch of 6UP said, “It is our endeavour to make the excitement of the DLF Indian Premier League available to our fans through multiple platforms and mobile is definitely one of the fastest growing platforms in the world. Through this new innovation we hope to enhance the excitement level and interactivity with our fans as the appeal for 6Up will cut across all segments of our viewers irrespective of age and gender.”

Spin legend - Shane Warne and Steve Waugh one of the most successful Australian captains are both significant supporters of IPLAYUP. Shane Warne, ambassador for IPLAYUP-6UP said “Cricket is a religion in India and through a game like 6UP, passionate Indian fans can use their knowledge and have fun while watching us play.”

6up can be played at only Rs 5 for an entry, thus contributing to a prize for the over, as each over has a minimum prize of Rs 10,000 that grows with each SMS. The important thing is the Rupee prize is won or shared by the player or players that demonstrate the greatest level of skill in an over. In addition IPLAYUP as part of its commitment to community will give part of the earnings to a charity.

Mr George Tomeski, Managing Partner 6UP, added “We are delighted to introduce our maiden venture 6UP, our proprietary skill game to India with the DLF Indian Premier League. This game is for the fans of cricket designed by fans themselves. We are providing entertainment against live cricket that is new, thus with 6UP have become pioneers of exciting new age of live sports entertainment.”

No comments:

Post a Comment

Labels