Mumbai, April 29 The first 8 days of IPL-2 have recorded a cumulative viewership of 88 million with an average TVR of 4.61 at an all- India level, according to TAM.
Cumulative viewership is the total number of viewers who have watched the matches for at least a minute. With varying TVRs across the first 8 days, it was the single match played between Royal Challengers and Chennai Super Kings on April 20 which recorded the highest TVR at 5.56 (with 34 million viewers) while the lowest TVR was at 3.38 (20 million viewers) for the match played between Kings X1 Punjab and Knight Riders (the day the second match was rained out). The match on April 23 between Rajasthan Royals and Knight Riders, which had the super over, also recorded a relatively high TVR at 5.43 as reported by TAM.
Meanwhile, according to aMap, day 11 (28th April) brought with it a prime time clash between the Delhi Daredevils and reigning champs Rajasthan Royals with a TVR of 4.1. As Yusuf Pathan of Rajasthan Royals unleashed his batting on the unsuspecting Delhi team, the ratings (top 6 metros, C&S15+) of 4.1 per cent, stayed true to the trend that has been set by the prime time matches of IPL 2, over the past few days.
This figure was marginally lower than last year’s figure of 4.4 per cent for day 11.
However, net reach per cent (top 6 metros, C&S4+) was higher at 14.4 per cent as opposed to 13.6 per cent.
According to Mr Prasanth Kumar, Managing Partner, Group M, CTG (Central Trading Group), “Clients who have invested behind IPL-2 have paid for an overall package and have made decisions taking into account the varying viewership during the tournament.”
No comments:
Post a Comment